Kim Morton is the Founder and President of First Division Marketing. First Division Marketing is a boutique advisory firm specializing in insurance industry analyst relations. Kim has spent 25 years at the intersection of Life and P&C insurance technology and analyst relations. She builds the relationships that shape how carriers evaluate and adopt technology. She is known for her deep, long-standing ties with senior insurance industry analysts. Kim Morton moderates a panel at the 2026 InsurTech Spring Conference, “How to Modularize Your System,” featuring Laurel Jordan, Wil Lombardi, Antaun Barnett, and Dheeraj Salhotra.
Kim founded First Division Marketing in 2014. She helps technology and services providers build visibility with the analyst community. Her focus is helping insurtechs earn analyst credibility and stay top of mind with the influencers who shape carrier buying decisions.
Before founding her firm, Kim was Senior Director of Global Marketing at OneShield. Earlier, she was Global Product Marketing Director at Guidewire Software. Both are leading providers of P&C insurance technology. She led go-to-market strategy and represented both companies to the analyst and insurance communities.
Kim also spent time at the analyst firm TowerGroup. She served as a Global Product Manager there. That role gave her an inside view of how analysts shape technology decisions.
Kim earned a BS in Business Administration from Bryant University.
