Paul Tyler is Head of Industry Relations at Zinnia, where he plays a pivotal role in strengthening connections across the life and annuity ecosystem. In this role, he collaborates closely with carriers, distributors, and industry organizations to advance the adoption of modern insurance technology platforms that improve accessibility, efficiency, and customer experience.
With a career spanning financial services, law, and insurtech, Tyler brings a unique cross-disciplinary perspective to industry transformation. His expertise includes both B2B and direct-to-consumer marketing, enabling him to bridge the gap between product innovation and real-world distribution strategies. His leadership focuses on helping organizations modernize how insurance products are built, sold, and serviced in an increasingly digital-first environment.
Prior to joining Zinnia, Tyler served as Chief Marketing Officer at Nassau Financial Group, where he led brand transformation initiatives and launched new digital distribution channels. This experience informs his current work driving industry collaboration and innovation at scale.
Tyler is also an active thought leader and content creator within the insurance space. He hosts “The L&A Hub,” a podcast featuring conversations with leaders across carriers, startups, and distribution partners, exploring the strategies and technologies reshaping the industry. Additionally, he regularly contributes insights on topics such as customer experience, annuity growth, and digital transformation.
A frequent speaker and moderator at industry events, Tyler brings practical, forward-looking perspectives on how data, AI, and ecosystem-driven platforms are redefining insurance. His work emphasizes the importance of seamless post-sale servicing, arguing that customer experience is the key driver of future growth and competitive advantage in the life and annuity market.
Through his leadership, Paul Tyler continues to shape the conversation around innovation, distribution, and customer-centric transformation in the insurance industry.
