Sophie Norman is Vice President, Strategic & Digital Partnerships at Assurity, where she plays a pivotal role in driving innovation and expanding strategic alliances that accelerate digital transformation within the insurance industry. In her leadership position, Sophie focuses on cultivating high-impact partnerships designed to enhance Assurity’s digital capabilities, modernize distribution channels, and unlock new growth opportunities for the company’s life and health insurance solutions.
With a strong foundation in operations, account management, and strategic development, Sophie brings a diverse professional background to her work at Assurity. Her experience spans roles in agency management, benefits strategy, actuarial operations, and business development—each contributing to her deep understanding of how strategic partnerships can fuel digital innovation and deliver competitive business results.
Sophie’s current focus at Assurity includes leading efforts to forge digital partnerships that support modern distribution models and enhance the company’s engagement with insurtech, fintech, and distribution partners. By aligning strategic vision with practical implementation, she helps drive initiatives that improve customer experience, expand market reach, and strengthen Assurity’s digital ecosystem.
Her leadership in strategic and digital partnerships reflects a commitment to innovation in insurance, promoting collaboration across industry stakeholders and enabling carriers and partners to embrace emerging technologies and distribution strategies. Sophie’s work supports Assurity’s mission of delivering accessible, easy-to-understand insurance products while remaining at the forefront of digital transformation in financial services.
A respected speaker at industry conferences, Sophie Norman shares insights on partnership development, digital strategy, and how carriers can successfully navigate the evolving digital landscape to meet the needs of customers and partners in today’s competitive insurance market.
