Sophie Norman is the Vice President of Strategic and Digital Partnerships at Assurity. Assurity is a mutual insurance company and a certified B Corporation. It offers life, disability, and supplemental health insurance. In her role, Sophie builds the partnerships that drive Assurity’s digital distribution and growth. Her work sits at the intersection of insurance, technology, and innovation. Sophie Norman spoke at the 2024 InsurTech Spring Conference on the panel “Increasing Speed of Underwriting,” alongside Scott Hawkins, Nanditha Nandy, and Natasha Alexeeva.
Sophie previously served as Senior Director of Assurity Ventures. This is the venture arm of the carrier. There she worked with early-stage startups on partnerships and investments. That experience gave her a close view of the insurtech landscape. It also shaped how she connects new technology to a carrier’s business needs.
Before Assurity, Sophie was Director of Operations at Milliman. Earlier, she spent nearly five years at Unified Employee Benefits. She served as an Agency Manager and Regional Account Executive there. She also worked in account management and sales roles in technology and healthcare governance.
Sophie holds a Bachelor of Science in Business Administration and Finance from the University of Nebraska-Lincoln.

