Renee Hamlen is Vice President and Chief Marketing Officer for the Benefits & Protection business at Principal Financial Group, where she leads marketing strategy and customer experience for one of the most dynamic segments of a global financial services and insurance leader. Renee brings decades of senior marketing experience to her role, driving brand growth, strategic positioning, and customer-first engagement across complex insurance and benefits portfolios.
At Principal Financial Group, Renee is responsible for elevating the company’s benefits and protection offerings in the marketplace by aligning cross-functional teams around a cohesive marketing vision that supports both brokers and end customers. Her leadership underscores the importance of differentiated brand narratives in driving business outcomes and fostering long-term customer loyalty in a competitive financial services environment.
Before joining Principal in 2024, Renee held senior marketing leadership roles in the insurance industry, including Chief Marketing Officer at F&G Annuities and Life, where she built and scaled marketing functions that contributed to measurable revenue growth and stronger brand equity. She also spent a decade at New York Life Insurance in key marketing leadership positions supporting significant lines of business.
Renee’s proven track record includes building high-performance marketing teams, championing customer centricity, and implementing programs that deepen market penetration while enhancing the overall client experience. Her experience spans cross-channel marketing, brand strategy, and sales enablement—skills she frequently shares with industry peers at major insurance and benefits conferences.
As a featured speaker at industry events like Digital Insurance Connect, Renee offers insights on the future of insurance marketing, customer engagement, and strategic brand leadership within the rapidly evolving landscape of financial services.
