Skip to main content

Michelle Bothe

Finsure Consulting

Michelle Bothe is the CEO and Co-Founder of Faroe, a fast-growing insurtech company modernizing how insurance organizations manage data, financial operations, and compliance. With a background in engineering and product leadership, Michelle brings over 15 years of experience building transformative technologies at the intersection of finance, insurance, and software.

At Faroe, Michelle leads the company’s mission to simplify financial data for insurers and brokers, offering tools that provide real-time visibility into commissions, revenue, and business performance. By integrating data directly from carriers and third-party platforms, Faroe empowers insurance organizations to make smarter, faster decisions—all without the need for spreadsheets. Under her leadership, Faroe has quickly become a trusted platform for some of the industry’s most forward-thinking MGAs and brokerages.

Michelle is also a recurring mentor in the InsurTech NY Match Program, a premier initiative that connects early-stage insurtech startups with experienced operators and investors. In this role, she mentors alongside prominent industry leaders such as Somil Jain (Partner at IA Capital) and Kobi Bendelak (CEO of InsurTech Israel), offering guidance on product-market fit, fundraising, and scaling go-to-market strategies.

A graduate of MIT, Michelle is passionate about creating inclusive teams and driving innovation through empathy, clarity, and impact. She frequently speaks at fintech and insurtech events, including FiNext, and is recognized as a thought leader shaping the future of digital insurance.