Ben Reder is the Founder of Resurge Insurance Marketing, where he brings experience across insurance marketing, distribution, sales processes, business ownership, and agent-focused growth. As founder, Ben leads a business built around the practical needs of insurance professionals, drawing on more than a decade of hands-on brokerage and distribution experience in life insurance, retirement protection, and related financial solutions. Ben spoke at our 2023 InsurTech Spring Conference on “Making Embedded and Affinity Relationships work in Life Insurance”, alongside Daniel O’Brien, Ana Mahony, and Ann Dieleman.
Before launching Resurge Insurance Marketing, Ben Reder served as Senior Vice President of Distribution at Sproutt Insurance. In that role, Ben worked in insurance distribution during a period when his background in insurance marketing, team building, and sales strategy aligned closely with the needs of a growing insurance organization. His experience at Sproutt followed more than ten years as Owner and Broker of The Reder Agency LLC in Greater Hartford.
At The Reder Agency, Ben provided clients with financial protection solutions across mortgage, life, disability, final expense, and retirement protection through an extensive network of carriers. That work gave Ben direct experience with the realities of insurance sales, client education, carrier access, and the operational demands of running an independent insurance brokerage. It also informs his perspective on what agents need to build durable, productive businesses.
Ben Reder’s background also includes real estate ownership and property management. Through BMR Property Services LLC, Ben purchased, developed, and managed distressed and market-rate single-family and multifamily assets. Earlier, he served as Property Manager at Corridor Ventures, where his responsibilities included leasing, marketing, multi-site property management, budgeting, capital expenditures, preventive maintenance, due diligence, and personnel oversight.
Ben holds a Bachelor of Arts in American Studies from Trinity College in Hartford, where he was a member of the men’s crew team. For an insurtech audience, Ben Reder brings a practitioner’s view of insurance marketing, agent distribution, brokerage operations, sales training, and the entrepreneurial realities of building businesses around insurance sales and financial protection.
