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VP, Digital Strategy,

Priya Raghunatha

LPL Financial

Priya Raghunatha is the Vice President of Digital Strategy at LPL Financial. She leads the digital transformation of annuity, insurance, and trust services at the firm. Her work focuses on building seamless experiences for financial advisors. She has more than 15 years of experience in product management. Her expertise spans B2B, B2C, SaaS, and insurance products. She is driven by creating digital experiences that support growth, retention, and loyalty. Priya Raghunatha spoke at the 2025 InsurTech Spring Conference on the panel “Digital Journey for Agents,” moderated by Jason Gross, alongside Chris Sekerak, Jeff Merkel, and Megan Duty.

Before LPL, Priya was Senior Vice President of Digital Client Experience at Marsh. Marsh is the largest insurance brokerage in the world. There she led product strategy and global customer engagement. She directed the delivery of more than 50 product enhancements in her first eight months. She also managed a rollout strategy across five countries.

Priya spent nearly two years at Covr Financial Technologies. She was promoted to Director of Product Management within six months. She led a team building an AI-driven, multi-carrier insurance platform. That platform supported real-time quotes, comparison shopping, and application submission. She also contributed to the company’s Series B fundraising effort.

Priya earned a master’s degree in Computer Science from the University of Bridgeport. She holds a Bachelor of Engineering in Electronics and Telecommunications from M.S. University in Baroda, India. She also volunteers as a student mentor with Sacred Heart University’s Upward Bound program.