Michael Landsberger is the General Manager of PetPlace. PetPlace is a digital platform for pet health and care within the Independence Pet Holdings portfolio. Michael leads its mission to support the shelter community through technology. He also equips owners with health guidance, preventive care, and microchip registration. He is a product and growth leader with deep experience in pet insurance and insurtech. Michael spoke at a past InsurTechNY event.
Before PetPlace, Michael spent nearly seven years at Pumpkin Pet Insurance. He was a founding executive and Head of Product. He set the product vision and helped build the company from zero to a nationally recognized brand. He later served as Chief Product and Growth Officer. In that role he launched and operated Pumpkin’s Wellness business as a standalone P&L. He brought it to market across direct-to-consumer, veterinary, partnership, and employee benefits channels. Pumpkin was acquired by JAB and Independence Pet Holdings during his tenure.
Earlier, Michael was Head of Product at Sure, an insurtech startup. He built consumer-facing insurance products across mobile and web. He also launched an embedded insurance partnership platform. He managed relationships with senior executives at major carriers.
Michael also served as CEO of Flimper, where he led a business transformation. He earned a BA in English from Tufts University.
