Marissa Buckley is the Founder of RevUp. RevUp is a team of fractional chief growth officers with deep insurance and marketing expertise. It builds brands, content strategies, and systems to accelerate growth for founders and executives. Marissa spent most of her career building marketing platforms and digital experiences in insurance. She combines a background in computer science, MIS, and marketing. Marissa Buckley presented a pre-event seminar at the 2023 InsurTech Spring Conference, “Finding & Retaining Superstar Talent to Accelerate Your Growth,” alongside Ira Ziff.
Marissa founded RevUp in 2023. Her focus is helping tech startup founders build powerful personal and company brands. That work centers on founder-led content strategy and systems. She also served as CMO of InsurTech Hartford, supporting the regional insurtech community.
Before founding RevUp, Marissa spent nearly 13 years at Security First Insurance. She rose to Vice President of Marketing and Brand Experience. She built brand and lead-generation campaigns for an emerging insurtech product that doubled market share in its first year. She led the digital transformation of customer and agent portals, driving retention to 90%. She also helped launch a mobile app that created a new revenue stream and streamlined claims.
Earlier, Marissa was Director of Digital Marketing at ICI Homes. There she built CRM and automation that increased digital home sales.
Marissa earned a master’s degree in Integrated Marketing Communications from West Virginia University. She also studied computer science and management information systems at the University of Central Florida.
