Katherine Hunter-Blyden is a Partner and Chief Marketing Officer at TechCXO. TechCXO is a C-suite professional services firm serving fintech, insurtech, and technology companies. Katherine is a marketing expert who helps organizations use their marketing budgets more efficiently. She brings deep experience across Fortune 500 companies, mid-tier businesses, and startups. She has managed multimillion-dollar P&Ls and advertising budgets. Katherine spoke at a past InsurTechNY event.
Katherine serves as a fractional CMO through TechCXO. She helps growth-stage companies craft high-performance marketing strategies. Her focus is helping businesses make thoughtful, growth-aligned marketing decisions.
Katherine has deep roots in insurance. She was Assistant Vice President of Product Management at Farmers Insurance Group. There she turned around an underperforming $1.3 billion product line. Earlier, she was a Product Manager at Progressive Insurance. She scaled a profitable business from $110 million to over $200 million in three years. She held full P&L responsibility for direct-to-consumer products.
Katherine is also an entrepreneur. She founded Hello Cheffy, a personal chef marketplace. She also ran her own marketing consultancy, KHB Marketing Group.
Katherine earned an MBA from the Tuck School of Business at Dartmouth. She also holds BS and MS degrees in Mathematics from Creighton University.
