Alicia Sandlin is an accomplished insurance leader with deep experience in client engagement, strategic partnerships, and customer-centric transformation. She currently serves as Managing Director of Customer Experience at the Workers’ Compensation Insurance Rating Bureau of California (WCIRB), where she leads enterprise-wide initiatives across outreach, marketing, education, and customer engagement. Alicia and her team work to deliver a seamless, insight-driven experience that connects the industry with vital resources and data.
Prior to WCIRB, Alicia held leadership roles across the commercial insurance and InsurTech landscape. At TrustLayer, she helped launch and scale a digital proof-of-insurance platform, driving go-to-market strategy and building strategic alliances across carriers and regulators. During her tenure at AIG, she managed large enterprise accounts across sectors such as tech, energy, and education, advising CFOs and risk managers on complex global insurance portfolios spanning over 30 countries.
Alicia’s career began in underwriting and evolved through program management, client leadership, and innovation strategy. She is recognized for building strong client relationships, delivering consistent year-over-year growth, and navigating challenging conversations with clarity and purpose. She brings a rare blend of technical knowledge, customer empathy, and strategic thinking—backed by a passion for transforming insurance from the inside out.
Alicia’s perspective is especially valuable at the intersection of regulation, technology, and the customer experience, making her a sought-after voice for insurers looking to modernize how they engage with the market. Alicia Sandlin is one of our esteemed MGA Lab mentors.
