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Joint report Alvarez and Marshall, InsurTech NY

From Experimentation to Execution Discipline

How Leading Insurers Are Converting Insurtech Partnerships into Measurable Returns

Joint Research Report | InsurTech NY & Alvarez & Marsal | March 2026

The insurance industry faces a multi-billion-dollar execution problem. While technology and innovation partners are more accessible than ever, 70% of transformation projects fail to meet their goals. This groundbreaking joint report from InsurTech NY and Alvarez & Marsal reveals why—and provides a proven framework to fix it.

$10.5B

Estimated IT modernization spend by North American insurers (2024-2026)

70%

Transformation projects that fail to meet their goals

$15M+

Unrealized value from just 3 delayed initiatives at a typical carrier

The Core Challenge

Technology is no longer the primary constraint for insurance transformation. Execution is. Around 4,000 insurtechs operate globally, backed by more than $60 billion in cumulative funding. The challenge isn’t finding the right technology partner—it’s building the internal execution capability to make that partnership work.

Through 20 in-depth interviews with senior insurance transformation leaders and a survey of 120+ insurtech founders, this research identified a definitive six-stage framework that distinguishes high-performing insurtech partnerships from the rest, along with five execution barriers that consistently prevent carriers from scaling.

“The execution challenge in insurance lies in connecting fragmented ecosystems. Leaders who act as ‘Human APIs’—bridging functions, aligning stakeholders, and maintaining momentum—are the ones who turn transformation into results.” — Global Insurance Carrier, Innovation Leader

The Five Execution Barriers

Our research identified five structural barriers that consistently slow insurtech partnerships, even at well-resourced carriers:

1. Priority & IT Capacity Fog

Project value is not validated early against core business KPIs, leading to unclear prioritization and reactive IT resource allocation. Cost of inaction: Up to six months of delay per initiative.

2. Budget–Accountability Misalignment

Transformation budgets are not sufficiently pre-allocated to the right business units, and functions are not consistently held accountable for delivering validated KPI targets. Cost of inaction: Six to twelve month “limbo” periods following pilots.

3. Authority Ambiguity

Decision rights are unclear across business, IT, strategy, finance, and control functions. Cost of inaction: Cycle times increase by 40–60%, eroding partnership trust.

4. Orchestration Gap

No empowered project leader and team ensuring end-to-end execution continuity across stakeholders. Cost of inaction: Initiatives fragment across four to six organizational silos, with AI partnerships particularly vulnerable.

5. Control Rigidity

One-size-fits-all risk governance slows down pilots and POCs. Cost of inaction: Several months of review cycles for pilots intended to be time-boxed experiments.

The Six-Stage Lifecycle for Transformative Insurtech Partnerships

To consistently unlock value from insurtech partnerships, carriers need a repeatable framework—a Disciplined Transformation Accelerator built for regulated environments.

01

Problem Validation

02

Problem-Led Selection

03

Operator Empowerment

04

Decision Engine

05

Pre-Scale Commitment

06

Post-Launch Accountability

The 100-Day Readiness Plan

The six-stage lifecycle requires organizational readiness. Most carriers cannot start at Stage 1 and expect it to work—execution barriers quietly undermine even well-designed partnerships. The report includes a comprehensive 100-day readiness plan that prepares organizations to operate the lifecycle with discipline.

The plan addresses each execution barrier with named accountability, specific deliverables, and success metrics across six sequential phases:

Weeks 1–3: Portfolio Hard Reality Check
Weeks 3–5: IT Capacity & Pipeline Transparency
Weeks 5–8: Decision Rights & Ownership Reset
Weeks 8–10: Budgeting, Performance & CFO Visibility
Weeks 8–12: Support Functions Stress-Test
Weeks 12–15: Talent Repositioning & Momentum Signal

What Insurtech Leaders Can Do

Execution is a two-sided equation. Insurtech CEOs and founders who understand the carrier’s internal execution constraints—and proactively address them in their engagement approach—dramatically increase their probability of scaling beyond the pilot stage.

The report provides concrete guidance for insurtech leaders on demonstrating execution readiness, structuring proposals around carrier decision architecture, designing contract and KPI structures that accelerate trust, and investing in cross-functional engagement capability.

Download the Full Report

Get the complete framework, detailed stage breakdowns, execution maturity self-assessment, and actionable guidance for both insurers and insurtechs.

Download PDF Report

Report Authors & Contacts

Tamseel Butt

Managing Director

Alvarez & Marsal

Solen Soya

Director

Alvarez & Marsal

Tony Lew

Managing Director

InsurTech NY

About the Research

Methodology: The Insurance Collaboration Index (ICI) Committee, under the leadership of InsurTech NY, surveyed 120+ insurtech founders—80% of whom have more than five years of founder-level insurance experience. Alvarez & Marsal analyzed the survey results and paired them with 20 in-depth interviews with senior insurance leaders who have successfully driven transformation initiatives and insurtech partnerships.

About Alvarez & Marsal: Founded in 1983, Alvarez & Marsal is a leading global professional services firm renowned for its leadership, action and results. A&M provides advisory, business performance improvement and turnaround management services, delivering practical solutions to address clients’ unique challenges.

About InsurTech NY: Founded in 2019, InsurTech NY brings together carriers, brokers, investors, and InsurTech startups to help support the insurance industry take advantage of latest digital technology to improve efficiencies and increase revenue. We do this through our public events, corporate innovation program, competition, accelerator, MGA lab and the venture fund.

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