Martha Dreiling is Co-Founder and Chief Operating Officer at Reserv, a venture-backed insurtech company transforming the property and casualty claims process with AI-driven, data-centric technology. With over 15 years of leadership experience in venture-backed insurance and fintech, Martha is a seasoned executive focused on operational excellence, strategic growth, and driving innovation across the spectrum of insurance technology.
At Reserv, Martha oversees day-to-day operations, helping shape a digital-native third-party administrator (TPA) built on generative AI and advanced analytics to streamline claims handling for managing general agents (MGAs) and carriers. Under her operational leadership, Reserv has successfully raised significant venture funding, expanded its capabilities, and positioned itself at the forefront of insurtech transformation.
Prior to co-founding Reserv, Martha held several senior leadership roles that established her reputation as an operations and analytics expert. She was Senior Vice President of Operations at Rhino Insurance, where she played a key role in scaling the company from 50 to over 250 employees, driving growth during a critical expansion phase. She also led operations and analytics teams at Attune Insurance and OnDeck Capital, contributing to strategic initiatives that fueled operational performance and business transformation. At OnDeck, she was part of the executive team that navigated the company from early-stage venture funding to a successful public offering, an experience Martha cites as one of her career’s proudest achievements.
Martha holds an MBA from Shenandoah University, where she developed foundational leadership and strategic thinking skills that continue to inform her approach to scaling high-growth technology ventures.
Her deep industry insight, commitment to innovation, and operational acumen make Martha Dreiling a highly valued speaker on topics including insurtech evolution, AI in claims processing, and scaling operations in technology-driven markets.
