Laurie Covington is the Chief Strategy & Innovation Officer at Homesteaders Life Company, where she drives strategic planning and innovation to accelerate value for policy owners and funeral home customers. With more than 20 years of experience in financial services and insurance, Laurie leverages deep expertise in technology, software development, and cross-functional leadership to transform strategic vision into meaningful action across the organization.
At Homesteaders Life Company, Laurie partners closely with executive leadership to shape and execute enterprise-wide strategic initiatives, ensuring the company remains at the forefront of industry innovation while delivering exceptional solutions to stakeholders. Her role underscores a commitment to thoughtful, customer-centric strategy — helping reinforce Homesteaders’ mission to provide trusted financial security and support for individuals and families navigating end-of-life planning.
Laurie’s career encompasses a strong foundation in software development and organizational strategy, grounded in a passion for enhancing operational efficiency through technology and collaborative problem-solving. Her extensive industry background enables her to bridge technical and strategic priorities, driving enterprise growth and resilience in a dynamic marketplace.
She holds a Bachelor’s degree in English literature from Dordt University and an MBA from the University of Iowa Tippie College of Business, academic credentials that complement her analytical strengths and business acumen.
With a proven track record of leadership and innovation, Laurie’s insights into strategy, technology adoption, and value creation make her a compelling voice in discussions on organizational transformation, strategic growth, and the future of financial services. Her work continues to shape how Homesteaders Life Company navigates industry trends and delivers impactful solutions to those it serves.
