Will Ross is the Co-Founder and Chief Executive Officer of Federato, the industry-leading AI-driven underwriting platform transforming how Property & Casualty insurance carriers manage portfolio risk and operationalize strategic decision-making. As CEO, Will leads Federato’s mission to modernize underwriting through advanced analytics and artificial intelligence, enabling insurers to align risk decisions with real-time portfolio goals and drive better business outcomes.
An acknowledged leader in operations research and climate/atmospheric modeling, Will brings a deep technical and strategic background to his role at Federato. Prior to founding the company, he contributed to IBM’s Watson Group, driving significant product revenue and advancements in AI applications. He also educated more than 1,000 executives through Udacity’s “AI for Business Leaders” program and served as a graduate fellow at Stanford University’s Data Science Institute and the TomKat Center for Sustainability, where his research bridged complex data science with real-world impact.
Will’s academic foundation includes a BA in Philosophy and Environmental Science from Tufts University, an MS in Climate and Atmospheric Modeling from Stanford University, and an MBA from the Stanford University Graduate School of Business. This blend of technical expertise, business acumen, and leadership experience uniquely positions him to guide Federato in developing next-generation RiskOps software that helps clients streamline portfolio-wide underwriting performance.
Under Will’s leadership, Federato has garnered attention for pioneering AI-native solutions that allow underwriting teams to implement robust portfolio controls, optimize risk selection, and accelerate the path from submission to decision. His insights into insurance innovation and the power of AI continue to influence how carriers and MGAs adopt technology to unlock strategic growth.
