The Super Bowl is an excellent time for family and friends to bond over sports or maybe just an excuse to consume excessive amounts of snacks and yell at the TV (you choose).
Beyond personal experience, it is big business for marketing organizations. According to AdAge, a 30-second spot costs $7 million and is expected to reach 100 million viewers. That translates into $70 for every 1,000 viewers (CPM). AdStage benchmarked the median CPM at $41 in a 2019 study.
So if it is not the most cost-effective, it must certainly expand brand value. Let’s check 7 advertisers from 2022 and their Year-over-Year change in market capitalization to see if that rings true.
Budweiser (CPG) : (4%)
Amazon (Tech) : (35%)
T-Mobile (Telecom) : 19%
General Motors (Auto) : (19%)
Planet Fitness (Fitness) : (7%)
FTX (FinTech) : (100%) / Bankrupt
Rocket Mortgage (Banking) : (16%)
Excluding FTX, the average impact on market cap was (10%). Including FTX, it was (23%). Compared to the S&P 500 at (8%), a Super Bowl ad is not guaranteed to boost your brand.
There is good news in all of this. Zero insurers advertised in the 2022 Super Bowl.
And, if you are a new startup and you are still itching to pitch in a competition our Global InsurTech competition applications are open until February 10th. Best of all, making a video ad is totally optional.
Apply or share with your friends: http://www.insurtechny.com/competition
Embedded Insurance is expected to exceed $70B in GWP by 2030.
The challenge is today most embedded insurance offerings exist for non-complex lines of business like mobile phone warranties or mobility products. For embedded insurance to reach its full potential, it requires the right infrastructure and experience to build a working system.
Learn from Volvo Financial Services and InsureMo on how to build an embedded insurance system that works with more complex lines of business.
More info and Register: https://www.insurtechny.com/event_program/embeddedinsurance/
Embedded Insurance with InsureMO
Feb 16, 2:00pm-2:30pm ET | Webinar
Speakers: Director, Volvo Financial Service; Head of North America Operations, InsureMO
Learn how to build embedded systems for complex lines
More Info and Registration
InsurTech Spring Conference: Competing on Collaboration
March 29-30 | NYC (Chelsea – Pier 60)
700+ attendees – Parallel tracks for: Life & Health and Property & Casualty
Speakers include: NFP President, Munich Re Head of Innovation, Palomar CLO, & TIAA CIO
More Info and Join Registration
InsurTech NY Sponsors
Thank you to our sponsors of our InsurTech Spring Conference in NY.
If you are interested in sponsoring a future InsurTech event, send us a note at email@example.com.
Discover a curated mix of January InsurTech financings, exits, partnerships, opportunities, and partner events on the East Coast.
InsurTech News and Deals
Walnut Insurance ($4M, ATB Financial): Life, P&C: API-driven embedded distribution infrastructure providing businesses with streamlined incorporation of insurance products into their products.
Wunderite ($7.2M, Insider Spark Capital): SaaS: Automation platform for agencies to streamline policy issue through a fully digital process.
Dayforward ($25M, AXA Venture Partners): L&H: Full-stack digital carrier driven by automated underwriting and streamlined front-end for customized policies.
Coverdash ($2.5M, Bling Capital): P&C: End-to-end digital broker focused on small businesses offering binding and payment of multiple lines in one transaction.
Partner Events and Programs
insureNXT Congress and Expo (April 26 & 27)
InsurTech Hartford Symposium (May 2-3)
OnRamp Insurance Accelerator (Applications Due April 10)
OnRamp Insurance Conference (June 21-22)
RevTech Labs Class 18 Accelerator (Applications Due Feb 17th)
DFS Exchange – NY Department of Financial Services newly-launched engagement platform to foster the growth of responsible innovation in financial services in New York.
See more information and register via our website: www.insurtechny.com/upcoming-insurtech-conferences
AAA Mid Atlantic – Senior Insurance Analyst – Digital Transformation
Enterprise Ireland – Senior Market Advisor
Ethos Life – Director, Actuarial
Starr – Internal Management Consultant
Transverse – Program Manager
Verisk – Actuarial Associate
See more information and apply via our blog: https://www.insurtechny.com/jobs
Want to Judge our Early-Stage Startup Competition?
Do you run a VC fund, angel syndicate, or corporate venture unit? If so, we are looking for judges who can review the applications for our early-stage startup competition. Judges are required to register for the event. If you would like to be considered as a judge, please reach out at firstname.lastname@example.org.
InsurTech NY to Sponsor Spencer Educational Foundation Donation Drive
New York, Feb. 8, 2023 — InsurTech NY will sponsor a donation drive for the Spencer Educational Foundation in connection with its InsurTech Spring Conference 2023, taking place March 29 – 30 in NYC.
For two days – February 9th and 10th – InsurTech NY will be donating a percentage of its ticket sales to the Spencer Educational Foundation to help support tomorrow’s risk management leaders.
The conference will feature a Spencer-led panel discussion on how insurers can attract the next generation of talent into the insurance industry with a focus on DE&I and diversifying the pipeline. The panel will feature students who have been awarded Spencer grants or have been through its internship programs.
The student panelists will appear in front of more than 700 people at Pier 60 in NYC. “Spencer’s mission is to raise awareness of the risk management and insurance profession among students,” said Tandeka Nomvete, Director of External Engagement at Spencer. “Providing exposure to the new and emerging technologies from InsurTechs will provide a unique opportunity for our students to experience the impact of the InsurTech wave.”
The InsurTech Spring Conference will host two tracks – Life and Health and Property and Casualty. Attendance at the conference is expected to exceed 700 people and it will host a mix of insurance carriers, insurance brokers, InsurTech startups, and venture capitalists. The conference will feature more than 120 speakers across topics from embedded insurance, third-party data, workflow automation, AI in claims management, and InsurTech and regulator collaboration.
“We look forward to the opportunity to support students in risk management and insurance,” said David Gritz, Managing Director of InsurTech NY. “The insurance industry is not a common career aspiration for teenagers, but it represents one of the most stable and entrepreneurial industries. My hope is long-term we can inspire more young people to consider a career in insurance at an early age.”
About InsurTech NY
InsurTech NY is an international gateway to bring together the insurance innovation community. It brings together carriers, brokers, investors, and InsurTech startups via educational and networking events, a competition, an accelerator, and a startup lab. InsurTech NY’s mission is to accelerate corporate innovation, drive talent to insurance, make regulation innovation-friendly, and improve access to investment. See more at www.insurtechny.com or follow the company on social at linkedin.com/company/insurtechny.
About Spencer Educational Foundation
The Spencer Educational Foundation is a 501(c)(3) nonprofit organization funding the education of tomorrow’s risk management and insurance leaders through scholarships, grants, internship opportunities, on and off-campus experiential learning, and support of risk management/insurance curricula. Since Spencer was founded in 1979, we have awarded nearly $9 million in scholarships and over $8 million in grants to universities and professional institutions impacting an estimated 70,000 students through our programming. For more information, please visit us at www.spencered.org.
Contact: David Gritz